When luxury meets legacy: Cultural preservation in everyday life
Tue, May 12
|Shinsegae Heritage
Preserving culture is not about looking back, it is about carrying identity forward. The Shinsegae Heritage Project integrates tradition into modern living. Join us for a conversation on culture, design, and sustaining legacy.
Registration closes May 05, 2026, 11:50 PM
Time & Location
May 12, 2026, 10:30 AM – 1:30 PM
Shinsegae Heritage, 63 Sogong-ro, Jung District, Seoul, South Korea
About the Event
How does high-end luxury resonate with cultural preservation?
At the Shinsegae Heritage Project, Creative Director KyungEn Kim is exploring exactly that question.
Today, cultural preservation is gaining renewed importance for governments and societies alike.
We understand the value of remembering our roots, protecting historic buildings, safeguarding artefacts, and preserving traditional skills. Yet these efforts often remain confined to museums, archives, and academic spaces.
Shinsegae Heritage proposes a different approach.
Rather than placing culture on the sidelines of society, the project integrates heritage into everyday life, transforming traditional craftsmanship and cultural knowledge into contemporary, high-end objects people choose to live with, wear, and give. Preservation becomes not something we visit, but something we inhabit.
Registration closes May 05, 2026, 11:50 PM