Strategy That Works: Moving Beyond Jargon and Pretty Slides
Tue, Oct 28
|MISHMASH
Strategy: vision or just jargon? This October, Lewis Phillips (Director, Strategy Deployment APAC) reveals what makes real strategy work and how to avoid “death by strategy.” A practical, energising session to sharpen your strategic edge.


Time & Location
Oct 28, 2025, 10:30 AM – 1:30 PM
MISHMASH, 47 Changdeokgung-gil, Jongno District, Seoul, South Korea
About the Event
You’ve probably heard the word “strategy” countless times in your career - sometimes as an inspiring vision, other times as empty management jargon.
But what is corporate strategy, really? How do you create one that actually works? And how do you stop it from becoming just another polished PowerPoint deck?
At its core, strategy is about focus and choice. Done well, it provides clear direction and alignment across an organization, whether it’s a global company or a small team. But crafting meaningful strategy is hard, and then you have to execute.
In our October session, Lewis Phillips explores the true purpose of strategy, what separates real strategy from noise, and how to avoid “death by strategy.”
Lewis builds strategies for a living, helping companies turn bold ideas into real-world results.
He is Director of Strategy Deployment’s APAC office and has spent the past decade working across industries to develop and deliver effective…