Planting Tomorrow: New approaches to reforestation and sustainable growth

Three Trees (3T) plants trees across Ghana, Rwanda, and Tanzania. The carbon they absorb becomes verified carbon credits. Those credits generate returns for investors. The forests stay.

Jo Choi is 3T's CFO and COO. She spent nearly a decade in the financial services industry before returning to Oxford to study environmental science. Today, she runs the financial and operational engine of 3T, a reforestation startup operating across Ghana, Rwanda, and Tanzania.

At our next event, we dig deeper into the concept behind 3T and why Jo deliberately chose to help build a for-profit company in a field more commonly associated with NGOs and philanthropy.

Because this is not straightforward.. Building a company at the intersection of climate, finance, and conservation is not only a technical challenge, it is also a leadership challenge. As CFO and COO, Jo Choi is responsible for making the commercial case for conservation every single day.…